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“Filtration needs to be kept separate from the jellyfish, so as not to damage them. “Tanks need to be formed so that there are no corners for the jellyfish to get trapped in. Because of this, jellyfish can’t be kept in your standard aquarium. “They need just the right amount of flow to keep them suspended in the water. Rory, who has a younger sister called Saffron, added: “The jellyfish need to be kept in specialised aquariums because of their delicate structure. He quickly started on his second idea of creating trendy tanks that would look great in anyone’s home or office. “Jellyfish are really cool and the relaxing, rhythmic movement of the jellyfish really captivates you and is a great way to de-stress.”īright-spark Rory, who runs his operation from the outskirts of Carlisle, in Cumbria, soon realised that if the jellyfish weren’t available in Britain, then the tanks that house them wouldn’t be either. “The price depends on the size and the species,” said Rory. He says he is the only commercial jellyfish breeder in the UK and there are only another two in the world - one in America and another in Hong Kong. You can see his jellyfish in Maryport Aquarium in the Lake District and the Trafford Centre in Manchester, and gracing the homes of enthusiasts from the North East to Russia, France to the Ukraine. Rory, who has called his company UK Jellyfish, now sells his jellies worldwide and they are selling for anywhere between £15 to over £100. “I had no choice but to start selling them and as a result, we now ship the jellyfish internationally and the craze is really catching on.” Those five quickly became 10, 20, 100 to 1000. From an aquarium I first purchased five moon jellyfish because their sting is so small humans can’t feel it. “I found that there was no-one in the UK selling them, so I decided to start breeding my own. It started from there really,” added Rory, who first trained to be a plumber but quickly decided it wasn’t the job for him. “I had the conversation with my dad and we came up with the idea to breed them. Rory’s idea sprung into action after he first tried to buy his own pet jellyfish and found that he couldn’t. Jellyfish breeder Rory Fox (Image: Rory Fox)